"My only concern is for Zion, honestly", George said after Thunder practice Thursday. The consensus No. 1 draft pick has dazzled all season, and his game has been nothing short of mesmerizing. It said it was "working to identify the issue".
Adidas recently managed to sign a contract with National Basketball Association leading scorer James Harden of the Houston Rockets, last year's Most Valuable Player.
Duke's prized freshman forward Zion Williamson has taken the college basketball world by storm, but he suffered an injury Wednesday night and The Action Network's Darren Rovell didn't have the greatest reaction.
When asked if he ever had a shoe fail like Williamson's Nike shoes: "Not in the pros", said Cousins, who wears Pumas, with a smile.
By Thursday morning, Nike, which manufactured the shoes Williamson was wearing, also was feeling the impact of the injury.
It was pretty insane to see what happened to Williamson's shoe on Wednesday.
Nike was in damage control mode on Thursday after U.S. college basketball phenomenon Zion Williamson suffered a knee injury when his shoe shredded during a marquee game attended among others by Barack Obama and Spike Lee.
He said Williamson's knee is stable, and the injury was mild.
Nike has had an exclusive deal with the university since 1992.
As for the game itself, Duke looked lost without Williamson.
"All they want to hear about is Zion", said a shoe company source about him. After several minutes, Williamson retreated to the locker room in his socks, the shoes having been stuffed under his seat by the staffer.
While many were obviously concerned with Williamson's health, others also took note of the fact that this shocking turn of events took place in some Nike footwear.
While Williamson is expected to have avoided a serious injury, the sight of him hobbling off the court with a sneaker that was torn apart was a huge PR faux pas for Nike and sparked a social media backlash. The cheapest resale tickets leading up to tipoff were over $2,500, approaching Super Bowl levels.
Former US president Barack Obama was in the stands and was one of the first to spot the shoe tear. It is widely available, retailing for $110, and now on sale on Nike's website for $92.97. The company later deleted the tweet, according to Fox News.
This isn't the first time that Nike's had problems with its basketball merchandise. One of the key ones, of course, is the status of these players as amateurs.