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Expectations were high for the company heading into the holiday quarter report. The stock had risen nearly 50 per cent since hitting a recent low in December.

In Thursday's extended session, Netflix shares dropped 3.8% to $339.70. The losses will start to shrink thereafter, the company said.

Netflix said in a statement that with movies like Roma, from Mexican director Alfonso Cuaron, "we are beginning to have our original movie offering mirror the success of our series".

The firm said it will also look to adjust prices elsewhere as currencies fluctuate, but warned the increases could lag behind the exchange rate shifts, causing revenue hiccoughs.

Earnings per share of 30 cents beat estimates of 24 cents and revenue rose 27.4% to $4.19 billion.

It was the fourth time the online videos streaming platform raised prices for subscription plans.

Its traditional rivals Walt Disney, AT&T and Comcast are all launching their own streaming services. The light subscriber forecast for the current quarter is partly the result of the price increase Netflix announced Tuesday.

Netflix-original material now represents the "vast majority" of its most popular shows, executives said.

"While TDG believes that Netflix will endure any short-term backlash from these increases, it is undoubtedly reaching a level of price resistance across all tiers", TDG president Michael Greeson said.

The jump, which puts it at 139 million subscribers worldwide, was a record for the streaming giant and ahead of the 7.6 million paid additions it previously forecast.

Netflix is raising its USA prices by 13 percent to 18 percent, its biggest increase since the company launched its streaming service 12 years ago. "When YouTube went down globally for a few minutes in October, our viewing and signups spiked for that time". "Instead of doing Xbox or Fortnite or YouTube or HBO or a long list, we want to win and provide a better experience".

Netflix warned that content costs are driving higher expenses in the second half of the year. And on Thursday, Netflix did something unusual for the company: it released viewership numbers for several of its TV shows.

"Netflix's growing catalogue of exclusive shows and ongoing push to create original content is clearly reaping rewards; recent hits such as Bird Box and Haunting of Hill House are generating the same buzz as Oscar-winning films". For example, film "Bird Box" will be watched "by over 80 million member households" in its first four weeks on Netflix, according to the company's estimates.

Netflix's number of subscribers only continues to grow more and more.

One of those analysts told Business Insider he would reconsider his rating and price target if Netflix were to aggressively reverse its cash burn.


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