I didn't count them all but there were 11 new devices launched at the event starting with a new version of the Echo Dot and ending with the Echo auto for your vehicle.
We expected it soon, but Amazon still managed to surprise us.
The sub is a £119.99 device that sits alongside your existing speakers to add bass and, presumably, cause a sense of rising panic for executives working for Sonos, Bose or any other high-end audio manufacturer.
"We are focused on making Fire TV an easy way to watch all the entertainment you love, whether it's through streaming video services, cable and satellite providers, or even local broadcast stations", said Marc Whitten, Vice President of Amazon Fire TV.
If you already have great speakers and don't want to replace them, the Echo Input was also announced but it's not now listed on the Australian site. Google had shipped 2.3 million units of the Google Home Mini globally while Amazon had shipped 2.2 million units of Echo Dot during Q2 2018. Basically, you can control it via voice or manually. There's also Dolby processing, a larger (10in) display, Firefox and Amazon's Silk browser, and an eight-mic array - Amazon's most powerful mics yet.
The Amazon Echo Sub is available to pre-order from today priced at $129.99. The Echo Wall Clock means you won't have to worry about the switch to daylight savings time again, Limp said. The tiny Echo Input, which measures just 12.5mm tall so it "disappears into the room", is created to add Alexa voice control to an existing speaker via a 3.5mm audio cable or Bluetooth.
Google Home Hub leaks, looks like a mashup of a tablet and the Google Home Max
The Echo Link Amp ($199) and Echo Link ($199) are amplifiers without built-in microphones and Alexa powers.
At a special event in Seattle this afternoon Amazon revealed a range of new products running the Alexa digital assistant.
The Amazon Basics microwave includes Alexa and a Dash button that can order more popcorn.
You can record up to two or four shows at once, stream on multiple devices at a time, and with Alexa search for shows, change channels, schedule and delete recordings and control playback using your own voice.
Below you can view all of the new products and a rundown of what they do, but a lot was done for Alexa products behind the scenes, too.
MORE: Echo Spot vs. Echo Show: Which Should You Buy? The description says that you will be able to pair the subwoofer wirelessly with two compatible Echo devices to get a stereo sound setup.