Iconic American motorcycle manufacturer Harley-Davidson unveiled on Monday a global growth plan to revamp its USA business with new products and cost-cutting measures, while also expanding internationally.
The company also plans an electric range by launching its first such motorcycle LiveWire next year.
Within two years, the company hopes to unveil a lightweight motorcycle in India through an alliance with an Asian manufacturer, Harley Chief Executive Officer Matt Levatich said on a conference call with analysts, the report added.
Harley-Davidson's entry into the small and mid-sized motorcycles segment is not only to expand its customer base but also to one's of the world's largest and fastest-growing markets. But the company has no plans to pull back on manufacturing its big bikes and its new products will include more technology-advanced Touring and Cruiser motorcycle as well.
Mention Harley-Davidson Motorcycles and most people will think: noise, petrol, and leather jackets.
Titled "More Roads to Harley-Davidson", US motorcycle maker Harley-Davidson (H-D), revealed its marketing and product plan through to 2022.
US-based firm Harley-Davidson plans to put a brake on Royal Enfield's plans with its strategic move to come out with motorcycles in the small and mid-sized segment.
The company said it plans to launch its electric motorcycle in 2019 and will release additional models through 2022.
Already affected by the Trump administration's 25% tax on steel and aluminum exported from the European Union, the Wisconsin-based company announced in June it would move production of bikes sold in Europe out of the US due to retaliatory tariffs imposed by the EU. And now the company has announced the next revolution of two-wheeled freedom. Livewire will be supplemented by small and lighter electric motorcycles in the years leading up to 2022.
The announcement by Harley comes after three consecutive years of declining sales in India. Harley-Davidson didn't say anything specific, but it's possible these five models may be a full replacement of the Sportster line. "It's risky to think that motorcyclists aren't open-minded about other products and other brands", Levatich said. There will always be riders who want those bikes, but they're likely to be a dwindling cadre in the US. That will give the company more broad distribution in the largest and fastest-growing motorcycle markets.