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For the quarter that ended in March, total revenue rose 54.1 percent from the same period a year earlier to $230.7 million in what was Snap's fifth quarterly earnings as a public company.

Spiegel explained the company's reasoning for separating friends and creators in Snapchat's Discover platform was sound because it kept users from having their connection to their closest friends drowned out from pro creators who publish frequently.

Failing to capitalize on Facebook's recent missteps, Snap's first-quarter earnings and usership missed analyst expectations.

Shares in Snap were in free-fall in after-hours trading after it revealed user growth was dented by its controversial redesign, and said it expected growth to "decelerate substantially" in the second quarter.

Snap's woes have been blamed on the redesign of video-messaging app Snapchat, which was changed to make it easier to use for older users. It also posted a net loss of $385.8 million.

"We are now focused on optimizing the redesign based on our ongoing experimentation", CEO Evan Spiegel said in a statement.

In an attempt to diversify its business, Snap has also moved into hardware for the first time, launching the video-enabled Spectacles sunglasses that could record short clips to then be shared via Snapchat. A Change.org petition asking the company to remove the redesign now has more than 1.2 million signatures. She has since resumed using Snapchat.