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New and anonymous users can not use goo.gl console to shorten their links starting from April 13th, while old users get an extension for a year.

Google said existing goo.gl short links would continue to redirect to their destination even after the cut-off date of March 30, 2019.

Hermanto noted that the decision to turn down support for goo.gl is "to refocus its efforts as it transitions to another service that will fill the void".

For those who are calling URL shorter APIs to manage goo.gl links, are able to do so for another one year before Google shuts down the service completely.

Google announced in a developers blog post that it is shutting down its URL shortening service goo.gl in favor of Firebase Dynamic Links.

Google launched goo.gl back in 2009 when URL shortening services such as TinyURL or Bit.ly were all the rage thanks to the rise of Twitter, messaging applications and services that limited the characters that users could type and to improve the sharing of links. Which sounds more useful for developers over regular internet goers.

We'd suggest going with the former as it's not only the most-recognised URL shortener out there, but also the most well-rounded, offering customers access to a slew of useful features, such as the option to: take advantage of custom URLs, create deep links optimised for mobile and utilise a real-time analytics dashboard. For example, deep links offer the benefit of being able to redirect someone to not only a website, but a point within a website.

"[The goo.gl] URL Shortener has been a great tool that we're proud to have built". We hope you are too!

Extensions and services started to appear to reveal the actual link target of shortened URLs. "However, existing short links will not be migrated to the Firebase console/API".


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