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Raymond James Financial reiterated an "underperform" rating on shares of Snap in a research report on Friday, January 12th. It was Snap's fourth quarterly earnings as a public company. Drexel Hamilton reiterated a "buy" rating and issued a $30.00 price target on shares of Snap in a research note on Wednesday, October 4th.

It's that time of the year again when companies share their fourth-quarter results and Snap reports solid growth in North America.

Oppenheimer analyst Jason Helfstein raised his price target on Snap to 19 from 14, with a rating of outperform. The company had a trading volume of 166,232,094 shares, compared to its average volume of 22,712,875. North America, however, is a crucial market for both Facebook and Snap, and the latter saw faster growth.

Excluding items, the loss came to 13 cents a year, exceeding analysts' estimates of 16 cents per share. The company added just 4.5 million new daily users last quarter, down from the eight million analysts were looking for. Snap had a negative net margin of 463.16% and a negative return on equity of 107.36%. The firm's revenue for the quarter was up 62.2% on a year-over-year basis. analysts forecast that Snap Inc will post -3.03 EPS for the current fiscal year.

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Snapchat shares skyrocket on first earnings beat with revived user growth

In related news, VP Steven Michael Horowitz sold 286,332 shares of the company's stock in a transaction that occurred on Thursday, November 16th. "So we are less focused on price, more focused on driving value and driving growth". The transaction was disclosed in a legal filing with the SEC, which is available at this hyperlink.

Evan Niu, CFA has no position in any of the stocks mentioned. Following the completion of the sale, the chief executive officer now directly owns 86,657,812 shares in the company, valued at approximately $1,076,290,025.04.

Institutional investors and hedge funds have recently modified their holdings of the stock.

On the positive side, Wieser noted that Snap managed to attract smaller advertisers en masse for the first time.

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"Over 90pc of Snap Ads were bought programmatically during Q4, which means that the auction transition for Snap Ads is largely behind us". Non-GAAP loss for 2018 will be 4 cents to 6 cents a share.

In an eye-popping surprise of an earnings announcement, Snap easily topped investor expectations for its fourth quarter revenue. BlackRock Inc. now owns 10,343,549 shares of the company's stock worth $183,805,000 after acquiring an additional 936,791 shares during the last quarter. The new version has already launched to 40 million users and will release worldwide in the first quarter, the company said in the call.

Snapchat, which was originally designed as, and found success in being, the answer to the uber-connectedness and constant validation of already-established social media platforms like Facebook, Twitter, and Instagram, was beginning to see its star fade a bit as those aforementioned platforms incorporated (copied, you might say?) the things that made Snapchat so unique.

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