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"Stop teasing us and make it happen!" its website says.

Hemsworth, who spent part of his childhood on cattle stations and remote Aboriginal communities in the Northern Territory, said he fondly remembered the original Crocodile Dundee as "an incredible showcase of the country".

The video featured Australian stars including Chris and Liam Hemsworth, Margot Robbie, Russell Crowe, Hugh Jackman, Ruby Rose and Isla Fisher, along with USA actor Danny McBride as Brian Dundee, the long lost son of Mick "Crocodile" Dundee (Paul Hogan).

"Trailers" for the film, which led with the tagline 'The son of a legend returns home, ' saw USA comedian Danny McBride star as Brian Dundee, the long lost son of Mick Dundee, and Avengers superstar Chris Hemsworth play his sidekick, Wally Jr.

"This Tourism Australia campaign in the U.S. places a focus on the outback which is what we are known for", Moss said.

After the success of Tourism Australia's faux "Dundee" movie campaign, filmmakers and tourism operators are rallying to get a real "Crocodile Dundee" sequel off the ground.

While the ad caused headlines in its own right, there has been a second wave of publicity from right here in Australia.

Producers from The Late Show With Seth Meyers will also fly to Australia this month to film travel segments to air for U.S. audiences; while Hemsworth has prerecorded appearances on a number of daytime variety programs. Australia's wine and food offering has truly evolved since Crocodile Dundee was released over 30 years ago. But, he noted, "Despite rating highly in terms of aspiration and intention, we still have more work to do when it comes to converting American interest in Australia into actual visits".

Even though the advertisement isn't really targeted towards Australians, Gamble also believes the media coverage of the Dundee film, prior to being revealed as an advertisement, got the ball rolling back here too.

"The Australian wine sector has enjoyed significant growth in recent years and the $50m Package aims to build on this, with a more than eight-fold increase in investment in marketing campaigns in the US and China, ' Ruston said".

"The Super Bowl has the largest reach of any advertising platform in the USA, with more than 100 million viewers tuning in across America and many more millions globally".

Lisa Ronson, Tourism Australia's chief marketing officer, said that with more than 100 million viewers tuning in to the Super Bowl on Sunday, the game offers "the largest reach of any advertising platform in the US".

Speaking on Nova FM, Hemsworth admitted that the people making the ads weren't immune to the appeal of taking the notion further.

Tourism Australia's global media services agency, UM handled media duties on the project.


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