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For years, a key pillar of Apple's (NASDAQ: AAPL) iPhone pricing strategy has been to sequentially cascade models down to successively lower price points each year following the release of new models.

Comparisons to the 2016 cycle are hard due to the staggered debut of the (higher priced) iPhone X in November, but it seems like older iPhone models sold better than usual during the holiday season. Later this year, Apple is expected to introduce three new iPhones: a 5.8-inch OLED model, a 6.5-inch OLED model, and a 6.1-inch LCD model. This means that it could really depend on your luck, as well as the service provider who may or may not allow you to get a free upgrade.

Another day, another interesting analysis of iPhone sales numbers and trends at the end of a pretty challenging year for the world's most profitable mobile device manufacturer. While the iPhone X does sport a 5.8-inch display, its actual surface area is less when compared to the 5.5-inch iPhone 8 Plus.

Kuo believes Apple will move to mitigate concerns about the unusable screen area by debuting a redesigned "iPhone X Plus" model.

Discontinuing the iPhone X in its current form seems plausible, and is likely something Apple has been planning long before the phone shipped.

On the other hand, KGI's forecast interestingly suggests that Apple will eventually stop making the now available iPhone X device later this year once the production of the new iPhones to be released in 2018 ramps up.

Other equities research analysts also recently issued reports about the stock. But what should we expect from 2018's models? The analyst said the iPhone X hadn't received a great response in China due to its notch. After seeing production delays initially, sales of Apple's tenth anniversary iPhone saw a slow start and failed to pick up momentum ever since.

Analyst Daniel Ives tells The Sun that predictions of the iPhone X being culled this year are probably false.

Tweaking prelaunch expectations, the analyst now looks for a 20% reduction in iPhone X and iPhone 8/8 Plus orders for the first fiscal quarte of 2018, or between 10 and 11 million units. Yuanta Investment Consulting has also reduced its first-quarter shipment estimate from 30 million to 26 million units. And even though Apple may be putting the iPhone X in the ground later this year, it won't be a funeral.


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