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Gamers were outraged after finding out that EA had placed outrageously steep credit prices on unlockable characters in the Star Wars Battlefront sequel, forcing gamers to spend to attain characters in the game. The biggest recent controversy has centered around EA's Star Wars Battlefront II, where early evidence suggests player anger over a mishandled loot box economy may in fact be impacting initial sales.

Electronic Art's CFO Blake Jorgensen talked about Battlefront II during the Credit Suisse 21st Annual Technology conference, stating that they've received positive feedback from those players now playing the game. I think the challenge, and it's one that everybody's facing in this industry-running live services requires tuning and tweaking, and sometimes you don't get things right the first try, once you put it in the hands of hundreds or thousands or millions of players. Eventually, EA made the surprising move to temporarily remove microtransactions from Star Wars Battlefront II altogether. "We're not giving up on the notion of MTX", he said.

This wasn't a feeling that the consumer had, if you pay more money for your copy of the game you will be more powerful and you will do better. But Star Wars fans may also want to tailor things - a different colored lightsaber, things like that. "So you might see some of that", Jorgensen said.

"So, there might be things that we can do cosmetically, and we're working with Lucas [film] on that".

Star Wars owner Disney did not immediately respond to a request for comment.

Discovered by Reddit user uninspired_zebra, the footage shows themselves swiping through different Clone Trooper skins and Rebel Alliance assault characters not yet in the game. "Some people have more time than money and some people have more money than time and you always want to balance those two".

"Loot boxes are a voluntary feature in certain video games that provide players with another way to obtain virtual items that can be used to enhance their in-game experiences", the association said. "And I would say if we're not making some mistakes along the way and learning from them, that's when you should worry about us". However, leading up to the game's release, it ran into a fair share of controversy with its "loot box" system, with people wondering just how much its "pay-to-win" strategy could ruin things. Plus, we can see some awesome (and officially-licensed) twists on Star Wars visuals outside of games, even today. "The depth of the gameplay is incredible, the size of the game is unbelievable and we'll be adding in the next couple of weeks more content than we've ever added in a game before".


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