The price of the basic plan, which costs $7.99 monthly and delivers standard definition video to one screen, remains the same. The "premium" plan with four simultaneous streams and UHD/4K quality will go from $12 to $14.
The price changes come amidst Netflix's search for more award-worthy content to compete with Amazon and Hulu (The Hollywood Reporter notes Netflix plans to "spend $6 billion on content this year", so the search is definitely ramping up).
Certain Netflix subscription tiers will be getting a price hike in the United States, Mashable reports.
The last time Netflix increased its U.S. pricing was October 2015. The plans, which offer consumers HD and either 2 or 4 screens at a time to watch, will change to $10.99 and $13.99. During the second quarter of 2016, Netflix added only 160,000 new domestic subscribers, well below its projected growth of about 500,000. The cost for its entry-level $7.99 service stays the same.
The company remained committed to investing in original programming, saying it will release 40 feature productions this year ranging from "big-budget popcorn films to grassroots independent cinema".
A more gradual move in 2014 did not provoke the same outrage.
Netflix believes its price rate is justified by recent service improvements, such as a feature that allows people to download shows onto phones or other devices to watch them offline.