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"I think it speaks volumes of what type of a person Taylor is as a human being, as an artist, that she was able to get all of these people on a set, shoot an epic - what I don't even want to call a music video because it's more of a movie at this point - and get them to not say anything".

What's a thinly-veiled swipe at your tabloid nemesis worth? Taylor's lyric video received 19 million views in its first 24 hours which effortlessly topped the previous record holder of the Chainsmokers and Coldplay's Something Just Like This which held the spot of 9 million.

Page Six reports that the luxury jewellery was loaned by Neil Lane, a brand known for its lavish engagement rings. In fact, there are so many more that even non music media are weighing in on things.

Fans have noted the bathtub shot, during which Swift sings "I don't like your flawless crime, how you laugh when you lie", appeared to target Kardashian, who was robbed of around $US5 million worth of jewellery during a heist at a Paris hotel last October.

Swift and Kardashian have beef stretching back to last July, over whether or not Swift okayed Kardashian's partner Kanye West's "I made that bitch famous" line in his controversial song Famous.

And, although she's no doubt basking in its success, she still found time to thank everyone involved for keeping the details of her highly-anticipated return to music under wraps.

People are also buzzing that the lone dollar bill floating in Swift's tub among the diamonds is a nod to the symbolic $1 settlement she won this summer when a jury found that a radio host had groped her.

Though the music video is accredited with groundbreaking views, it has some way to go before it breaks the all-time YouTube music video held by Latin singer Luis Fonsi's 2017 global hit "Despacito", - it surpassed the 3 billion mark in early August, according to Reuters.


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