What is it exactly?
The Force is strong with a new Star Wars augmented reality game. "Star Wars" toys raked in more than $700 million in sales that year, more than any other franchise, according to research from NPD Group.
"The Last Jedi", the eighth movie in the "Star Wars" film saga, arrives in theaters in December.
Scanning the logo with their phone unlocks the AR character. Then, a Star Wars character will appear in augmented reality.
Lucasfilm announced today that Force Friday II would have the added bonus of launching their new Augmented Reality (AR) experience: Find the Force.
"Find the Force" can be played locally at dozens of stores where "Star Wars" products are sold starting next Friday at 12:01 a.m. including Target, Walmart, Toys R Us, Best Buy, Books-A-Million, Bed, Bath and Beyond, Gamestop, JC Penney, Kohl's and more. "Last Jedi" merchandise will also be sold online, and the AR characters will be accessible via some websites. Here's how it works: first, download the Star WarsApp, which is your one-stop-shop for all things Star Wars (those who already have the app will need to download the latest version).
Fans can download the latest version of the Star Wars App (v. 2.3 or higher) beginning August 24 for an early look at the new Porg characters in AR before the AR treasure hunt goes live at retail on September 1.
In certain areas around the world, people sharing pictures and videos with the AR characters via Twitter or Instagram using specific hashtags across the weekend will be entered into sweepstakes.