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The e-commerce and cloud computing giant apparently is developing an app that would take on services provided by Facebook Inc., Apple Inc. and Google Inc. If that is the case, it might be the most convenient messaging app. The description in the survey notes that the app would allow people to connect to each other without knowing their phone numbers. The app's marketing material claims that users can 'encrypt important messages (like bank account details)'. Encryption has been the talk of the town since a very long time.

There has been no indication as to when Anytime will launch, but Amazon has said it will work across both Android and iOS mobile platforms, as well as desktops.

According to the screenshots, the Anytime app could include support for messaging, voice, video calls and photo sharing. Also, people will be able to make reservations using only the app.

Facebook recently introduced range of filters and frames to its in-built camera. The market has several apps that dominate the instant messaging and chat field, thus making it hard for a new entrant, even with backing from big names such as Google Allo.

"Everything you've always wanted in a messaging app - and a whole more", the company says in the photo. According to the image, the app could come with Game on challenges where user can challenge friends and even groups for a game. Amazon is also pushing its Alexa digital assistants on smartphones, and the HTC U11 was the latest one to get the Alexa. Share your views with us in the comments.

Amazon.com, Inc. (AMZN) Testing A Messaging App Called Anytime
Amazon may be working on a new messaging service called 'Anytime'

But there is one new example of users willing to abandon a service for a better choice, and that's with Snapchat users switching to Instagram.

Please note that all these are assumptions based on the image shared by ASFW.

[Representational Image] Amazon set to launch all-in-one messenger app Anytime soon In Picture: Employees of Amazon India are seen behind a glass bearing the company's logo inside its office in Bengaluru in this August 2015 file photp.

The main focus of the upcoming app will be on group messaging, however, it will also incorporate the usual features of other internet messaging apps which have become a standard now.